Our Vision
To become the trusted partner for leading medical device companies, advancing medical innovations that impact patient care.
Our Team
Leading industry collaborations
Projects Completed
Successful companies created
Years of joint development
Built on a foundation of collaboration, expertise, and a passion for advancing healthcare technology, Trendlines Labs leverages world-class resources, a global network, and strategic investment models to deliver impactful solutions. We stand at the forefront of MedTech innovation, transforming your ideas into market-ready solutions.
Our Story
Trendlines Labs was established over a decade ago as the R&D hub of The Trendlines Group (SGX: 42T), internationally renowned for fostering MedTech innovation, with over 10 successful MedTech exits.
With over a decade of proven success in creating companies and delivering groundbreaking medical solutions, we’ve evolved into the go-to partner for global OEMs. Our expertise lies in end-to-end medical device development—seamlessly transforming company needs into market-ready innovations. By bridging the gap between bold concepts and successful commercial launches, we empower our partners to go to market with cutting-edge solutions that improve lives worldwide.
Our Team
Our interdisciplinary team combines decades of MedTech expertise with a shared passion for advancing healthcare. With a leadership team dedicated to excellence and a global workforce of industry leaders, engineers, physicians, and market experts, we transform ambitious ideas into groundbreaking products, delivering innovation at every stage of development.
Leadership Team
Kobby Greenberg
Co-founder & CEO
Kobby has over 30 years of leadership experience in the medical device industry, bringing deep expertise in innovation, product development, and strategic management. He has served as CEO of Seger Surgical Solutions and Cleanoscope, and as VP of R&D at NiTi Surgical Solutions, where he led multidisciplinary teams and advanced surgical technologies. Kobby has a strong track record of translating complex medical concepts into market-ready devices. He holds a BSc and MSc in Mechanical Engineering from the Technion – Israel Institute of Technology, and an MBA from Bar-Ilan University.
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Ben Green
Co-founder & CEO
Ben brings extensive experience in global business development and strategic leadership to Trendlines Labs. He specializes in identifying clinical needs, managing cross-border innovation projects, and cultivating partnerships with leading healthcare organizations. He has a proven track record of driving growth through strategic alliances and guiding complex medical device initiatives from concept to commercialization. His expertise spans clinical project management, stakeholder engagement, and global market expansion.
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Todd Dollinger
Chairman of the Board
With over 40 years of entrepreneurial leadership experience, Todd Dollinger brings extraordinary expertise to Trendlines Labs. As founder and Chair Emeritus of The Trendlines Group, Todd has played a pivotal role in driving global investments, guiding portfolio companies, and fostering innovation in medical and agrifood technologies. His achievements include leading IPOs, and international financial transactions, including exiting numerous portfolio companies to multinational corporations.
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Avshalom Shenhav
Chief Technology Officer
Avshalom brings over 25 years of expertise in medical device technology, spanning innovation, research, and system development. He has held senior roles at Biosense Webster (J&J), Elscint’s MRI Division (GE), KLA, and several start-ups. At Trendlines Labs, he leads concept development, clinical needs analysis, and algorithm design. Avshalom holds a PhD in Biomedical Engineering and a BSc in Electronics Engineering from the Technion – Israel Institute of Technology.
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Our Global Presence
With offices in Israel, the USA, Switzerland, Japan, Singapore, and China, Trendlines Labs operates as a trusted partner across continents. Our global presence allows us to deliver tailored solutions that drive success in diverse markets.
USA
- Business Hub
Switzerland
- R&D Center
- Manufacturing Site
Israel
- R&D Center
- Business Hub
Singapore
- R&D Center
- Business Hub
China
- Business Hub
Japan
- Business Hub
Switzerland
- R&D Center
- Manufacturing Site
Singapore
- R&D Center
- Business Hub
Japan
- Business Hub
China
- Business Hub
Israel
- R&D Center
- Business Hub
USA
- Business Hub
Our Values
Our Values
Innovation with Purpose
We deliver meaningful healthcare solutions through creative problem-solving and advanced technology.
Collaborative Partnership
We foster trust, transparency, and synergy with clients, partners, and teams to achieve shared goals.
Excellence in Execution
We achieve the highest standards at every step, from ideation to commercialization.
Agility and Adaptability
We respond quickly to evolving market needs and challenges with creativity and flexibility.
Global Impact and Awareness
We deliver solutions that
respect cultural, regulatory,
and market diversity.
